To answer question no. 1 to 6, read following case Case # 01:- Farfetch is an international fashion website that sells products from more than 400 fashion boutiques based around the world. It was started in 2008 by Jos Neves, a Portuguese entrepreneur based in London. Farfetch helps small independent fashion brands and boutiques sell their clothing to a global audience. Using Farfetchs platform allows these retailers to keep their own independent identities while boosting their position in the market. In 2016, Farfetchs website received more than 10 million hits a month. The small retailers who sell through it could not hope to attract so many potential customers on their own. Neves claims that Farfetch aims to help these little guys to compete with much larger fashion companies, using technology entrepreneurship to allow small businesses to succeed. In 2015, Farfetchs sales grew by 70 per cent, rising to more than US $500 million that year, and the company bought a London boutique called Browns. The business is now a global operation, hosting different versions of its website in several languages and employing people around the world, in cities such as Lisbon, London, Tokyo, Hong Kong, Moscow and Shanghai. Neve attributes some of his entrepreneurial success to the example set by his grandfather, who ran his own shoe factory. However, he thinks that the main reason for Farfetchs success is that the company lives by its own values and fulfils its aim to make its customers happy. Question No. 1 What service does Farfetch provide for independent fashion boutiques? Question No. 2 What do you think the word entrepreneur means? Write your own definition or list some of the qualities you think an entrepreneur needs to have. Question No. 3 Why do you think Neves would consider making customers happy to be a major reason for Farfetchs success? Question No. 4 What do you think that an entrepreneurs background and characteristics contributes in business efficiency? Question No. 5 Can you please suggest new sources of ideas? Question No. 6 Do you think E-commerce offers entrepreneurs an opportunity to be creative and innovative if yes then how?