Question: To answer this question, you need to experiment with data from the Google Merchandise Store. It is a real ecommerce store which sells Google-branded merchandise.

To answer this question, you need to experiment

To answer this question, you need to experiment with data from the Google Merchandise Store. It is a real ecommerce store which sells Google-branded merchandise. For this, get an access to the Google Analytics demo account: https://support.google.com/analytics/answer/6367342?hl=en&authuser=1. Make sure that you use the Demo Account - Google Merchandise Store - 1 Master View. Navigate the data for the data range from 1 January, 2020 to 31 May, 2020 and answer the following five questions: 3. What kind of traffic results in the highest Ecommerce Conversion Rate? What is the number and percentage of users brought by this type of traffic? 5 marks To answer this question, you need to experiment with data from the Google Merchandise Store. It is a real ecommerce store which sells Google-branded merchandise. For this, get an access to the Google Analytics demo account: https://support.google.com/analytics/answer/6367342?hl=en&authuser=1. Make sure that you use the Demo Account - Google Merchandise Store - 1 Master View. Navigate the data for the data range from 1 January, 2020 to 31 May, 2020 and answer the following five questions: 3. What kind of traffic results in the highest Ecommerce Conversion Rate? What is the number and percentage of users brought by this type of traffic? 5 marks

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

In this exercise, you will be examining the Google Analytics demo account to find various metrics youve learned in class. The data in this demo account comes from the Google Merchandise Store, an...

September2022 Home Grades Modules Assignment 2 Submit Assignmen Sign into a Google Analytics DEMO Account at:...

September2022 Home Announcements Grades Modules Final Exam - G4 Submit Assignment Due Thursday by 9pm Points 20 Submitting a text entry box or a file upload Available Jan 26 at 5:30pm - Jan 26 at 9pm...

Your first laboratory practice and report is in the topic of Analytics. The purpose of this lab is to get you familiarised the the design and use of dashboards. The tool that you are going to use is...

Google Merchandise Store is an e-commerce site that sells Google-branded merchandise. The website has Google Analytics implemented, which pushes data into a demo account you can access. The data...

This task is based on the 'Google Merchandise Store', a real ecommerce store that sells Google-branded merchandise. The questions you'll be answering should provide some insights on the performance...

Key issue/problem statement - what is the key problem/s or issue/s addressed in the case? What is the main decision that manager/s need to make? Maximum = 2 issues. Options with pros and cons...

This assignment is to use Google Analytics to develop consumer insights into an e - commerce site. Google Analytics, commonly known as GA , is a web analytics tool that collects, measures, and...

Assignment: Website Analysis for Product Purchase on Google Merchandise Store (GMS) Try to think like the you're the Marketing Manager who works on the Google Merchandise Store eCommerce shop that...

In a four-cylinder engine there are four spark plugs. If any one of them malfunctions, the car will idle roughly and power will be lost. Suppose that for a certain brand of spark plugs the...

Suppose that an interest rate derivative has the payoff at t = T max (r - r*,0). Draw this function. On the same graph sketch the value of the contract at various times up to expiry. What is the...

What does Pecking Order Theory say the firm should do when determining it's capital structure? The firm should use 1 0 0 % debt to maximize the value of the tax shield Use internal canital first,...

As the manager of Smith Construction, you need to make a decision on the number of homes to build in a new residential area where you are the only builder. Unfortunately, you must build the homes...