Question: To avoid mistakes, it is important to recognize when you have calculated an IMPOSSIBLE value for a metric, so that you can find and fix

To avoid mistakes, it is important to recognize

To avoid mistakes, it is important to recognize when you have calculated an IMPOSSIBLE value for a metric, so that you can find and fix the error. Below are some metrics and their values. Check the box beside EACH of the metrics whos value given here is IMPOSSIBLE. Brand Development Index = 160% Frequency = 0.6 Margin multiple = -2.7 Market Concentration = 125% Weighted contribution margin = $-3.55 Price Elasticity of Demand = -3.5

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