To avoid rejecting projects that actually should be accepted,

Group of answer choices

a. calculate net present value ignoring intangible benefits and then, if the NPV is negative, estimate whether the intangible benefits are worth at least the amount of the negative NPV.

b. intangible benefits should be ignored.

c. both costs and revenues that stay the same between alternate courses of action will be analyzed AND conservative estimates of the intangible benefits' value should be incorporated into the NPV calculation. .

d. conservative estimates of the intangible benefits' value should be incorporated into the NPV calculation.