Question: To avoid this, it is recommended that a branded innovation have three characteristics: be a significant advance, be meaningful to customers, justify a long -

To avoid this, it is recommended that a branded innovation have three characteristics: be a significant advance, be meaningful to customers, justify a long

-

term commitment from management.

Group of answer choices

Overbranding

Oversynergies

Buyer remorse

Synergy

Inefficiencies

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