To begin this task, you must first select ONE (1) of the following 'New Products' launched on to the Australian consumer market:

Samsung - The Frame TV

V2 Plant-based Meat- Sausages

Sand & Sky's Tasmanian Spring Water Wonder Body Lotion.

You are required to make an answer for the product you have chosen. This individual task will allow you to demonstrate the understanding of the functional purpose of a marketing planning process and stages involved in it. These steps are needed to be involved in the answer

Step 1. Background information about the organisation and product; Organisation's mission and corporate objectives

Step 2. Environmental and situational analysis

Step 3. Segmentation, targeting and positioning. and

Step 4. Marketing objectives.