Question: To complete this assignment, you will build a concept map using the software tool CMap. See Concept Maps for details. The focus question for this

To complete this assignment, you will build a

To complete this assignment, you will build a concept map using the software tool CMap. See Concept Maps for details. The focus question for this concept map is, "What are the business relationships between the primary types of companies in programmatic?" The map must include, at a minimum, boxes (aka "concepts") for: Advertisers Advertising Agencies Publishers Supply Side Platform Providers (SSPs) Demand Side Platform Providers (DSPs) Data Management Platforms (DMPs) Ad Exchanges It could also include: Yield Optimizers Ad Networks Third-Party Data Providers Ad Server The arrows (aka "linking words") between the concepts will describe the business relationships between the companies. For example, an arrow from the Advertising Agencies box to the Demand Side Platform Providers box could be labeled "hire to assist in buying ads." This translates to the idea that, "Advertising agencies hire Demand Side Platform Providers to assist in buying ads." Make sure that: each box is labeled with a name identifying the company type, each arrow is labeled with description of the relationship, and each arrow has an arrow head on one or both ends to show which direction(s) the relationship goes. O

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