Question: To complete this discussion question, read Case Study 15.2: Marketing Planning for a New Program. Demonstrate your understanding of the situation as well as the

To complete this discussion question, read Case Study 15.2: Marketing Planning

To complete this discussion question, read Case Study 15.2: Marketing Planning for a New Program. Demonstrate your understanding of the situation as well as the marketing planning process by answering questions 1 through 5. 1. How did broad trends in healthcare marketing influence SouthCoast's new service development? 2. Why did South Coast need to assess the public's openness t the idea of an aquatherapy program during the initial information gathering? 3. What factors influenced the team's choice of strategic approach? Were there other strategies the team might have considered? 4. How did South Coast's promotional techniques reflect its overall strategy? 5. In what ways could the success of this marketing initiative be measured

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