To conduct your SWOT analysis, begin by identifying a private$-$sector company or nonprofit organization $($NPO$)$ of at least moderate size.

What industry or sector of the economy does your company or NPO occupy?

What do you think yours does well?

Find and list $3$ different $($direct and$/$or indirect$)$ competitors that your company or NPO competes against.

Why did you choose these $3$ competitors? What do they do well and what does this tell you about your company?

Using the Business SWOT chart template as a guide, create your own SWOT chart for your chosen company or NPO by identifying at least $2$ different attributes for each of the $4$ sections $($your chart does not have to look exactly like the example, but should include all the sections$).$

Be sure you've researched your company or not$-$for$-$profit well before selecting attributes.

Justify and discuss why you chose each of these $8$ attributes. Provide ideas and support from your readings and research as part of your reasoning.

Which one of the key competitors that you identified earlier should your company or NPO be most concerned about? Why?

Summarize what you uncovered and what your SWOT analysis showed you. Include in your summary what you found to be the most surprising.

Remember to include with your SWOT Analysis a cover page and an abstract$.$