To consumers, value is based upon: a. ability to get a discount on a product. b. the

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To consumers, value is based upon:

a. ability to get a discount on a product.

b. the absolute monetary value of price.

c. perceived satisfaction.

d. the steadiness of price over a period of time.

_____ is the element in the promotional mix that evaluates thepublic's attitudes, identifies issues that may elicit theirconcern, and executes programs to gain their understanding andacceptance.

a. Cooperative advertising

b. Personal selling

c. Sales promotion

d. Public relations

Related Book For answer-question

Intermediate Accounting

ISBN: 978-0470423684

13th Edition

Authors: Donald E. Kieso, Jerry J. Weygandt, And Terry D. Warfield

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Posted Date: Dec 13, 2022 06:00 AM

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To consumers, value is based upon: a. ability to get a discount on a product. b. the

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1 C is the correct answer Consumers values are based upon perceived satisfaction As we well kn... View the full answer

Intermediate Accounting

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