To create a CJM hypothesis, you must go through the customer journey process to get the information to create the hypothesis.Step $1.$ Creating an initial map:Develop a persona that represents the customer you are designing forDefine brand attributes that are relevant to the customer's experienceIdentify key trends that may impact the customer experienceStep $2.$ Evaluate:Evaluate the attitudes and emotions that the customer experiences during their journeyPrioritize the one moment that matters the most to the customerArticulate the emotional need and the functional need at the moment of truthDetermine the potential impact of improving these momentsStep $3.$ Explore:Clarify the needs and drivers of the customer at each stage of their journeyExamine the roles and processes that may be causing pain points for the customerStep $4$: Brainstorm:Generate ideas for how to transform the customer experience and address the pain points identified in steps $2$ and $3$Innovate and come up with creative solutions to improve the customer experienceStep $5.$ Design a new experience:Design a new experienceReality check the ideas generated in step $4$ to ensure feasibility and alignment with business goalsRefine and finalize the solutions that will be implemented to improve the customer experience.After creating a customer journey map hypothesis, the next step is to test and validate it$.$ One effective approach to making progress is to start by focusing on the easiest and most obvious opportunities for improvement. This entails identifying quick and simple ways to enhance the moment that matter you have chosen.Once you have identified these opportunities, the next step is to present your case to your manager $/$ senior executives in your organization. This involves outlining the hypothesis and the results and benefits of implementing the improvements, as well as the resources and support needed to carry out the changes on a larger scale. By gaining buy$-$in from senior leadership, you can acquire the resources and backing necessary to implement the improvements effectively. Your main focus should be to start small in order to build momentum.