To create a successful business model, strategic managers must do one of the following:

Formulate business$-$level strategies that will allow a company to attract customers away from its

competitors.

Implement those business$-$level strategies, which also involve the use of functional$-$level strategies

to increase responsiveness to customers.

Formulate European strategies that will allow a company to attract customers away from its

competitors.

Formulate global strategies that will allow a company to attract customers in the Middle East.