- To create Identify custom er persona (like elder/caregiver/facilities). - To plan for project m arket analysis ( m arket analysis include the environm ent, competitors, and -govemm ental private resource organizations that support the project) - To plan for a prom otional strategy that covers social m edia m arketing content m arketing-custom er loyalty progam. 2. SCOPE DEFINITION Considering BC 's increasing aging society, REL develops an integrated cloud platform that combines solutions for both tele-healthcare and home care by providing non stop health monitoring ,real-time notification, and professional welliness promotion to allow seniors to remain living independenty in their own homes and communities for as long as possible. Empowering families and seniors to bulld awareness of their own health and take action to improve their longevity and improve quality of life for seniors. Scope of work includes the following deliverables: - Creating the Vision, Mission, and objectives' document for the project - A hightevel Process Breakdown Structure (PBS) document - Stakeholder plan document for the project stakeholders. - Identify customer persona - Project Market Analysis Plan - Promotional Strategy Plan Assumptions: Project Location: New Vista Society in Bumaby. 7210 Mary Ave. Bumaby. Project Closure Date: December 16, 2022 7. Customer Communication Plan Meeting Types and Schedules Customer Point-of-Contact - To create Identify custom er persona (like elder/caregiver/facilities). - To plan for project m arket analysis ( m arket analysis include the environm ent, competitors, and -govemm ental private resource organizations that support the project) - To plan for a prom otional strategy that covers social m edia m arketing content m arketing-custom er loyalty progam. 2. SCOPE DEFINITION Considering BC 's increasing aging society, REL develops an integrated cloud platform that combines solutions for both tele-healthcare and home care by providing non stop health monitoring ,real-time notification, and professional welliness promotion to allow seniors to remain living independenty in their own homes and communities for as long as possible. Empowering families and seniors to bulld awareness of their own health and take action to improve their longevity and improve quality of life for seniors. Scope of work includes the following deliverables: - Creating the Vision, Mission, and objectives' document for the project - A hightevel Process Breakdown Structure (PBS) document - Stakeholder plan document for the project stakeholders. - Identify customer persona - Project Market Analysis Plan - Promotional Strategy Plan Assumptions: Project Location: New Vista Society in Bumaby. 7210 Mary Ave. Bumaby. Project Closure Date: December 16, 2022 7. Customer Communication Plan Meeting Types and Schedules Customer Point-of-Contact