Question: To develop a comprehensive idea of business and devise a business plan that imbibes the essence of innovation and entrepreneurship. You can choose any product

To develop a comprehensive idea of business and devise a business plan that imbibes the essence of innovation and entrepreneurship. You can choose any product or service.

While developing the business plan, Groups are required to keep the following points in mind:

1. Choice of product or service

2. Identification of market gap

3. Market and environmental scanning and analysis.

4. Competitor analysis

5. Consideration of Innovation and industry life cycle

6. Forecasting tools

7. Challenges and suggestions to address if found

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