to enable you to define, develop and extend theortical knowledge of digital marketing and insights of contemporary practices.

to provide deep understanding of techniques used in digital marketing analytics as a method of responding to consumer needs.

to employeer you to generate, evaluate and communicate your ideas through the synthesis of new knowledge and techniques and advance independent judgements.

learning outcomes:

demonstrate a system understaning of digital marketing and a critical awareness of currrent problems and new insights informed by the forefront of current practice.

evalute critically current research and advanceed scholarship in digital marketing analytics.

communictae your findings and conclusions clearly to specialists and non specialists audiences.

demonstarte independent learning ability required for continuing professional development.