To explore problem (risk) situation using one of the types of QUALITATIVE Analysis:

1. Probability/Consequence Matrix (Risk Matrix)
2. SWOT Analysis

Appendix

Variants of Probability/ likelihood

FREQUENT LIKELY OCCASIONAL SELDOM UNLIKELY

LOW MEDIUM HIGH

Definite:A risk that is almost certain to show-up during project execution. If you're looking at percentages a risk that is more than 80% likely to cause problems will fall under this category. Likely:Risks that have 60-80% chances of occurrence can be grouped as likely. Occasional:Risks which have a near 50/50 probability of occurrence. Seldom:Risks that have a low probability of occurrence but still can not be ruled out completely. Unlikely:Rare and exceptional risks which have a less than 10% chance of occurrence.

Variants of Risk/Consequents

Extremely High Risk High Risk Moderate Risk Low Risk

Negligible Marginal Critical Catastrophic

Insignificant:Risks that will cause a near negligible amount of damage to the overall progress of the project. Marginal:If a risk will result in some damage, but the extent of damage is not too significant and is not likely to make much of a difference to the overall progress of the project. Moderate:Risks which do not impose a great threat, but yet a sizable damage can be classified as moderate. Critical:Risks with significantly large consequences which can lead to a great amount of loss are classified as critical. Catastrophic

example 1. Risk Matrix - Microsoft PowerPoint ANSITIONS ANIMATIONS SLIDE SHOW REVIEW VIEW Risk Matrix for Adidas Barsuchenko Kristina adidasSITIONS ANIMATIONS SLIDE SHOW REVIEW VIEW Microsoft The list of Risks Changes in the competitive landscape and the retail environment A decline in the attractiveness of particular shopping locations 2 such as shopping malls Quick changes in customers' demand 3 Decrease of consumers' income 4 Lockdown 5 Hryvna's value decrease 6 Fraud and corruption risks 7 Existence of counterfeit goods in Ukrainian market 8 o add notes NOTES COMMENTS 6:25 PM 30% 30.C Sunny 1 0 7) ENG 4/22/2022example 1. Risk Matrix - Microsoft PowerPoint ? REVIEW VIEW Microsoft acc TRANSITIONS ANIMATIONS SLIDE SHOW Risk Matrix . Risks with a low probability and low impact do not pose much of a threat to a project. They may be easily handled by the project manager/project team and might require supervision or superficial monitoring. . An identified risk with a high probability and impact may require additional funds, time and resources to overcome it. It is indicative of urgent attention required. ick to add notes OM) NOTES COMMENTS - - 6:25 Pexample 1. Risk Matrix - Microsoft PowerPoint - IONS ANIMATIONS SLIDE SHOW REVIEW VIEW Microsoft accour Risk Matrix Impact Minor Moderate Major Critical 76-100% 8 7 5 51-75% 6 3 1 Likelihood 26-50% 4 0-25% N dd notes NOTES COMMENTS 19 6:25 PM? example 1. Risk Matrix - Microsoft PowerPoint Microsoft GN TRANSITIONS ANIMATIONS SLIDE SHOW REVIEW VIEW Strength Weaknesses 1.Brand Awareness 1.Lack of diversification of the 2. Diversified portfolio product line within sport footwear, 3. High quality sport apparel and accessories. 4.Large customer base 2. Much fewer endorsement than 5. Effective supply chain its main competitors management 6.Strong financial position SWOT Analysis 7. Effective marketing Strategy Opportunities Threats 1.Increasing of the sportwear 1. The economic situation in the industry country 2.Investing in smart materials than 2.Counterfeit goods that damage are better and more sustainable the brand image of Adidas 3.Increased health consciousness 3.Increasing the market share of among customers competitors through the 4. Further expansion of the product introduction of effective marketing line activities Click to add notes GDOM) NOTES COMMENTS ch 6:25 30% 30.C Sunny (4:) ENG 4/22/2