Question: To further expand using a diversification strategy, propose ONE ( 1 ) new product for the company, that targets a new market segment. The suggestion

To further expand using a diversification strategy, propose ONE

(1)

new product for the company, that targets a new market segment. The suggestion should be creative as well as guided by the company

s resources and expertise. This idea should also be supported by strong evidence and facts in terms of customer needs as well as the marketing environmental trends.

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