Question: To grow further using product development strategy, develop a marketing plan for the companys new product, by explaining these: i. Marketing environmental forces: (15 marks)

To grow further using product development strategy, develop a marketing plan for the companys new product, by explaining these: i. Marketing environmental forces: (15 marks)

PESTEL analysis. Are there any new forces in the environment that increase the need for a new product?

Consumer: Are there any trends in the consumer behavior pattern that is happening in the marketing environment that initiate a need for a new product? Provide facts.

Competitor analysis: Are there competitors selling product to fulfill the needs How much are they selling? Provide evidence.

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