Question: To help non-profit organizations and managers make decisions about product offerings, Sargeant (2009) has proposed a non-profit analysis matrix (NAM). In the context of a

To help non-profit organizations and managers make decisions about product offerings, Sargeant (2009) has proposed a non-profit analysis matrix (NAM). In the context of a selected not-for-profit organization such as a charity, explain the difference between "external attractiveness" and "internal appropriateness" in a NAM. To what extent is the concept of non-profit analysis matrix useful to managers in the selected not-for-profit organization? Support your answer with relevant examples.

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