To help you develop a clear and well$-$supported business model, use research from sources such as Global Data Explorer, Yahoo Finance, or the company's website. Based on this research, you are tasked with making educated assumptions about the following aspects of your selected company:

Resources: Identify the assets available to support the project. Partnerships: Outline key alliances or collaborations that will contribute to the project's success. Cost Structures: Determine the expenses that must be accounted for. Marketing Strategy: Explain how the product or service will be promoted. Value Delivery: Specify whether the product will be sold online, in$-$store, or through both channels. Unique Value Proposition: Highlight what sets the product apart and how it appeals to a specific target market segment.

NOTE: The newly proposed product will be called PepsiCo Life

PepsiCo Life will be introduced as a series of functional drinks that are enriched with natural adaptogens, vitamins, and prebiotics to cater to the health$-$conscious consumers interested in attaining wellness benefits over and above normal nutrition.

Key Business Model Questions: The Customer

A$.$ How do you acquire customers?

B$.$ How do you deliver the product$/$service to the customer? $[($Note: This is the Channels section of the BMC chart.$)$

C$.$ After you have landed a new customer, how do you plan to relate to that customer and manage the relationship $($if at all$)?$

Key Business Model Questions: Assets, Partners, and Cost

A$.$ What assets are available to you or under your control? $[($Refer to the company's SWOT analysis.$)$

B$.$ Who are your key partners?

C$.$ What are your cost structures? What will you need to pay for in order to create the product$/$service$?[($Example: What do you need to pay for to create your unique value proposition?$)$

Consider Your Business Model

A$.$ Based on the BMC chart, why does it make sense to proceed with this new product$/$service$?$

B$.$ What are the risks to your business model? $($Ifor example, do you have the right relationships with suppliers and partners to create the value proposition and bring it to market?$)$

C$.$ Are there things that can or should be changed to strengthen the business model to reduce its risk? $[($Refer to the SWOT analysis. Example: having multiple suppliers to protect the project.$)$