Question: to identify consumer needs and orientations and in the communication analysis stage to focus on specific audiences, evaluate audience message behaviors, field test messages to

to identify consumer needs and orientations and in the communication analysis stage to focus on specific audiences, evaluate audience message behaviors, field test messages to guide message conceptualization and development, and identify communication channels with high audience reach, specificity, and influence.Formative evaluationProcess evaluationSummative evaluationResearch and type evaluationNone of these

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