Question: To identify potential target segments, each segment is evaluated on two decision criteria market attractiveness and competitive strength. In this context, competitive strength refers to

To identify potential target segments, each segment is evaluated on two decision criteria market attractiveness and competitive strength. In this context, competitive strength refers to

.

the attractiveness of a segment based on its size, growth rate, and price sensitivity

.

the firm's ability to win and retain the consumers in that segment relative to competitors

.

the ease with which consumers belonging to a segment can be targeted

.

the degree to a segment overlaps with another segment

To identify potential target segments, each segment is evaluated on two

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