to OM o Why do companies exist? o Operations Types of transformations o Goal in operations o Adaptation: A must in Operations! o Operations management Design Operate Improve o Productivity What is it? How is it measured? How is it interpreted? o Productivity: too much of a good thing? Primacy of customer value creation o Strategy formulation process Primary task Core competencies Order winners vs. order qualifiers Firm positioning Strategy deployment & control 2. Product design o What is it? o Why does it matter? o The design process Idea generation Common sources Product concepts Feasibility study Components Rapid prototyping Form design Functional design o Reliability Drivers Calculation o Maintainability/serviceability Drivers Calculation o Usability Drivers Production design o Basic principles Pilot run and final testing Launch o Design process effectiveness