To prepare for this case, write at least two pages $($no more than four$)$ answering the following questions and completing specific suggested analyses:

Using the data and your understanding of the e$-$Dine business model $($Jamie was explicit in describing how the company makes money$),$ create a simple P&L to help you understand the organization$$s current position. You should be able to ascertain quickly:

Topline revenue $($current and in future scenarios$)$

Margin

The capacity of people to sell and service

Run some scenarios you think would help you make an informed decision $($e$.$g$.,$how much revenue changes or the likelihood of reaching the addressable market$).$ Make clear notes $($~ one paragraph each$)$ of at least three critical outcomes scenarios.

Evaluate the implications of Jamie$$s business decision to change the pricing model across the major results categories: People, financial, competitive, and operational?

Use a pros and cons ranking of the most compelling pieces of the opportunity and things that worry you $($a simple chart is fine $$ I want you to have it to reference$).$ Example:

In a final section, assess the leader$$s effectiveness. What did you think of her business and people acumen, and did she demonstrate capabilities that would lead her to optimal decision$-$making?

Turn in your research and analyses as a Word docx file before the start of class. I encourage you to print out both your case notes and the case study. This will be an all$-$class discussion.