To provide reliable information for evaluating a new product launch, a test market study should ____________________________.

		be clearly announced to potential buyers so that they are aware that it is a test marketing campaign
		only include consumers who are used to test market studies
		focus on markets with sufficient media spillover from other cities to increase media alternatives
		be conducted in a city where the demographics of the population is representative of the overall population
		be limited to urban areas such as New York and Chicago