To start formulating ideas for your proposal, you should first analyze the five primary direct response tools and how they may work with your product and company.

A direct response promotion should combine well with a company$$s overall integrated marketing communications strategy.$$

Answer the following questions for each of the major direct response promotion tools:

Personal sales

Advertising media

Direct mail

Catalogs

Telemarketing

Describe how you will use the tool for the product.

What would be an objective for using the tool?

How would you measure to see if your tool was working as planned?$$