To submit a report.

You have been provided with the following target audiences:

Primary Market: Families with children $($ages $6-18)$ with an average annual family income of over $$75,000$ per year.

Secondary Market: Teens, ages $15-18.$

CMO Memo for Target Audience:

To: Director of Marketing, U$.$S$.$ Park Southeast

From: Chief Marketing Officer, Global Theme Parks

Re: Target Audience Identification

This memorandum is intended to confirm our recent presentation to the marketing directors of our global theme parks. A target audience is a group of consumers within a predefined target market that have been identified as the best recipients for a particular marketing message. And a target market broadly describes consumers who care about our theme parks, products, and services. Under the rightconditions, they are most likely to be our customers, and our marketing efforts should focus on thistarget audience.For the U$.$S$.$ Park Southeast, working with market research and our business intelligence group, we have identified the primary target audience of families with children ages $6-18$ and an average annual income of more than $$75,000$ per year. A secondary target audience of teens ages $15-18$ has also been identified. These two target audiences will likely create a diverse marketing plan as we re$-$engage with them through our reopening efforts.

Milestone Two:

In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strategic marketing plan, which you will implement for your own park and share with the other regional directors of marketing. The other directors will implement the same strategy based on the needs and demographics of their respective parks.Your strategic marketing plan will be presented in a PowerPoint presentation. In this presentation, you will elaborate on the traditional and digital marketing methods and discuss how these marketing methods are aligned with each other. You will also discuss the crisis management strategies that should be implemented prior to the reopening of parks and perform some further analysis of legal and ethical issues, which might have negative impacts on the brand.

Address the following criteria:

Refer to the CMO Memo for Target Audience, then describe how the four Ps can be used to attract existing and new customers back to the U$.$S$.$ Park Southeast when it reopens, keeping the target demographics in mind. Your response should address the following: $1.$ Describe the plan to market the product to the identified target audiences. What communication strategy will you use for the target audiences regarding the park services?

$2.$ Describe the pricing strategy that should be considered to drive new and existing customers. How will you communicate the value of your offering through an effective pricing model?

$3.$ Describe the role of place in attracting customers back into the park. Identify the appropriate communication method to share information about the safety measures you have taken.

$4.$Describe two promotional events aimed at your two target audiences designed to drive attendance. Include one promotional event for each of the two target audiences.

The considerations should be such that customer and business perspectives are well balanced. The company is open to ideas showing creativity and innovation but does not want to reinvent the wheel completely.

Share your expectations and understanding about Milestone Two, including any questions or concerns you may have regarding:

$1.$ Determining the right target audience

$2.$ Consumer research methods

$3.$ Trends in corporate social responsibility $($CSR$)$ impacting the park business.

$4.$ Marketing methods to be considered for the reopening of the parks

$5.$ Search engine optimization