Question: To successfully implement direct - marketing programs, a company must Group of answer choices conduct a competitor analysis to assess the strengths and weaknesses of

To successfully implement direct-marketing programs, a company must
Group of answer choices
conduct a competitor analysis to assess the strengths and weaknesses of its competitors.
concentrate on market diversification to expand its customer base.
determine which markets to target through the use of a list or marketing database.
use unconventional techniques such as guerrilla marketing to attract customers.

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