To supplement your case analysis, use process mapping to support your analysis and

recommended solutions. Map the process flow of Fruitvale Branch$$s current $($As Is$)$

process for processing insurance requests to help you identify some of the sources of

problems. Also, map the process flow of Fruitvale Branch$$s process that incorporates

your recommendations $($i$.$e$.,$ those recommendations that can be mapped$).$ This is your

$$To Be$$ process. In your case analysis, you should refer to both of your diagrams, using

your $$As Is$$ diagram to demonstrate problems with the process, and using your $$To Be$$

diagram to illustrate how the new process improves the firm$$s viability.

$6.$ Please note that it is important that you consider the link between strategy and process. In

your analysis, you should specifically address how this process effects how Manzana

competes. Explicitly address the relationship between Manzana$$s ability to process

requests and its success in the marketplace. You should define and map the process, then

you must $$measure$$ the process and benchmark what you can against previous Fruitvale

performance, other Manzana branches, and Manzana$$s primary competitor Golden Gate.

Finally, you should recommend solutions that improve the process and show how these

improvements also improve Manzana$$s ability to compete.