To survive in the digital age, marketers must be adept at demonstrating value by validating the ROI of every dollar and becoming strategic drivers of an industry that no longer suits a one-size-fits-all approach. Discuss some of the key principles and mobile marketing strategies that the modern-day marketer must practice to shape experiences that define a brand for customers. In addition, discuss practices that will expose new business opportunities in your professional role.

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Answer To thrive in the digital age marketers must adapt to the changing landscape and leverage mobile marketing strategies to shape compelling brand experiences that resonate with customers Here are ... View the full answer