1. To write an effective persuasive message, one must first determine

1. the price of the product or service being sold.
2. the purpose of the message.
3. whether to organize the message directly or indirectly.
4. the needs of the audience.

2. When should the direct pattern be used to communicate bad news?

1. Never.
2. When you dont know your reader.
3. When firmness is necessary.
4. When maintaining goodwill is important.

3. which message would not be sent in a procedure or information e-mail?

1. An announcement about an upcoming training seminar
2. An overview of the new procedures to follow to submit overtime hours
3. A summary of an employees performance review
4. A message announcing new summer schedules