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Individual Assignment $(20\%)$

The purpose of this individual assignment is to give you a chance to improve your comprehension and abilities in utilizing the principles and knowledge taught during sessions $1-4.$ The assignment consists of four questions that require completion using an Excel spreadsheet. It is worth $20\%$ of your final grade in the course.

Question $1(13\%)$

Read the following scenario and answer the questions.

A quantitative study was conducted to explore the factors that affect customer satisfaction in the use of mobile telecommunications services. The study selected participants through simple random sampling from customers in Bangkok, which served as the pilot research. Based on literature review, factors such as customers' profiles $($gender$,$ age, nationality, education background, occupation$),$ service quality, and perceived value were identified as potential factors that can impact customer satisfaction.

What is the general objective of this study?

What is the target population for this study?