Today we know that charities, interest groups, countries and individuals engage in marketing. This is an indication that ________

• Too many marketing efforts clutter and diminish the message
• Many marketing efforts are wasting money unnecessarily
• Marketing is not just a function of business
• Product marketing is lost in the jumble of these many efforts

Because primary data is developed specifically for the purpose or project for which it will be used, we can assume it is generally ________.

• Identifiable
• Inexpensive
• Confirmable
• Projective