Tom is Chief Strategy Officer for a large for$-$profit publicly traded corporation. His departmental analysts have determined:

Marketing analysis reveals that their products provide 'extra features' that the competitors do not have and positively impact the customers buying decisions.

Accounting analysis reveals that their products' price premiums the customers are willing to pay exceed the cost to produce these 'extra features'.

Operations analysis reveals that a recently enacted process improvement program has re$-$designed many of the production processes, and is improving what is already a high level of perceived product quality by the customer.

Given these revelations, what strategy is a good fit?

Speed to market

Differentiation

Customer Service

Overall cost leadership

Focus