Question: Tom recently purchased a new home security from A + Security. While installing the system using the installation guide, he quickly runs into difficulties. Tom
Tom recently purchased a new home security from A Security. While installing the system using the installation guide, he quickly runs into difficulties. Tom then calls customer service and is put on hold for a lengthy period of time, which adds to his frustration. When he finally reaches a representative, he finds out that almost of the calls received are for a similar issue. A Security should consider revising the installation guide to make it easier to understand. By doing so A Security would be most likely trying to solve for which of the following issues?
A
Performance variability
B
Service recovery
C
Customer empowerment
D
Management perception
E
Customer failure
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