Question: Tom started a computer repair shop in March, 2 0 0 4 in Gastonia, NC called Enlightened Computers and has continued to operate in the
Tom started a computer repair shop in March, in Gastonia, NC called "Enlightened
Computers" and has continued to operate in the same location until the present. He intended
to register "Enlightened Computers" as a service mark but never got around to it In
December, he received a letter from a California company, called "Enlightened
Computers" demanding that he cease and desist from using the name "Enlightened
Computers" because it has received a registration of the service mark "Enlightened
Computers" with the US: Patent and Trademark Office in November, for retail shops
offering computer sales and repair. What is the best statement of Tom's rights?
The California company has superior rights to Tom because it has a federal registration of the service
mark and Tom must stop using it everywhere.
Tom has superior rights in the Gastonia market, but the California company has superior rights outside
the Gastonia market.
Tom can stop the California company from using the service mark east of the Mississippi because he
was using it first.
The California company has superior rights to Tom and he must stop using the service mark because
he only repairs computers.
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