Question: Toodles, a U . S . - based firm, has decided that their international marketing approach will have a decentralized focus. Nearly all decision -
Toodles, a USbased firm, has decided that their international marketing approach will have a decentralized focus. Nearly all decisionmaking for the international divisions will be made by their foreign offices. Toodles is using which of the following approaches?
idiocentricity
geocentricity
polycentricity
ethnocentricity
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
