TOPIC $1$: Connecting with Customers $(3$ separate tasks$)$

PROMPT:

$1)$ Describe a story $($from a novel or even a TV show$)$ that held your attention where you couldn't wait to see what happened next. Professor's note: In this task we are exploring how storytellers keep us connected to the story.

$2)$ Next, consider how the elements of a brand tell a story.

Professor's note: In this task we are applying our knowledge about brand elements. There are $10$ brand elements in our course content. These are different from the six criteria for evaluating a brand and the five brand personality dimensions.

$3)$ How do you connect with perceptions of your favorite brands? Do they tell a story?

Professor's note: In this task, choose one favorite to which you can apply the brand strategies discussed in the Week $5$ course content. Use the brand elements and the brand personalities, for example.