TOPIC 1:Customer Expectations

PROMPT:Compare two companies within the automobile industry: one that is known for exceeding expectations (delight) and another that reflects simply positive satisfaction.What influenced the customer perceptions of performance (expectations, quality, responsiveness, price)?

TOPIC 2:Consumer Decision Making Process

PROMPT:Describe the decision-making process for a TeslaCybertruckvehicle through input (marketing efforts), processing (recognition and evaluation), and output (purchase).Include specific components of each stage such as sociocultural environmental factors, motivations andpostpurchaseevaluation.