TOPIC 1: Model of Consumer Behavior - Personal Application Figure 3.1 A Model of Consumer Behavior Environmental Consumer Consumer Factors Factors Response Marketing stimuli Buyer's decision processes Buyer's response . Offering The buyer's characteristics . Attitudes and . Distribution Situational factors preferences . Communication Physical . Purchase behaviors . Price . Social . Relationship with Other environments . Time brand . Economic . Purchase reason . Technological . Mood . Social . Cultural Personal . Personality . Self-concept . Gender . Age . Life stage . Lifestyle Psychological . Motivation . Perception . Learning . Attitude Societal . Culture . Subculture . Social class . Reference groups/ opinion leaders . Family