Topic $2-$ ASSIST Analysis

$2-1.$ Explore the authors$$ insights on challenges associated with achieving a sustained competitive advantage. Please share your perspective on their arguments, providing reasons for agreement or disagreement.

$2-2.$ Find an example of any company that successfully developed a sustained competitive advantage and identify its tangible and intangible resources. After reviewing an example of ASSIST analysis $($an acronym for assessment of internal factors for strategic advantage$)$ illustrated in Figure $4,$ evaluate at least eight $(8)$ resources, competencies, or capabilities that can potentially contribute to either creating competitive advantages or disadvantages. Justify your analyses$/$assessments with evidence and links to credible sources.