Topic: AD Analysis Project Objective: This Project introduces students deeply to the communicationconceptandto the various elements of advertising. It links the concepts of segmentations, positioning, branding, budgeting, and executing a comprehensive integrated marketing communication program, from message development through media selection. Typically, the first thing we look for in an AD is ourselves. Advertisers recognize this fact and use it to their advantage. Because of this, students can learn about a companys target customers, marketing strategy, advertising appeal etc. by simply observing the features displayed in its advertisements.

Requirements: You will be in charge of providing a complete analysis for an advertisement of your choice and giving efficient recommendations related to the future of this brand in the mind of target consumers and its positioning strategy comparing to competitors. You are required to do the following: 1. Submitting Individual project (not by group) 2. Prepare a 4 to 6pages report 3. Submission Date: Wednesday

Evaluation: Project will be evaluated based on content (quality not quantity), the use of reference from the course material, respect of Deadline, team spirit, cooperation and creativity. Project Outline: Please note: this is a sample outline. Your report may take more than one paragraph per Roman numeral to complete. A- Introduction: - The importance of advertising in the companys marketing strategy nowadays. - Yourproject should refer to the strategy youll be discussing. B- Project Body: I- Brief Description of the company II- Full Description of the Ad - Product/service featured in the Ad What is it selling? - Target Customers To whom? - Spoke person (if present): presentation, brief history, why is she/he chosen as a brand image? - Ad Layout: Colors, Logo etc. - Slogan Presentation III- Advertising strategies: - Define the Message Strategy (Cognitive, Affective, Conative) and explain how the ad uses this strategy - Define the Advertising appeal (Fear, Sex, Humor etc.) applied in the ad IV- Your Own analysis: - How this ad is affecting the consumer perception? - Do you think this ad can push the Consumers Buy Bottom? C- Conclusion: - Do you think this ad is successful, based on the strategies it employs? - Is this ad ethical and does it respect the culture of the target consumers? - Is it true? Or misleading? - Recommendations