Question: Topic - Amazon Discuss how does the company markets its products and services to its customers. What is the customer sentiment generally on the brand?

Topic - Amazon
  • Discuss how does the company markets its products and services to its customers.
  • What is the customer sentiment generally on the brand? Look for reviews, can you pick up any patterns - what are common complaints and compliments about the brand? Is the company responding well?
  • Do a SWOT analysis chart of the brand (company). (An example of a SWOT analysis is in the folder for you. Must be done in a table format).
  • End with a conclusion which includes your opinion on the effectiveness of the marketing strategies used, how well / not the company is meeting the expectations of its customers based its value proposition and any recommendations you have for the company.
Topic - Amazon Discuss how does the company markets its products and

In your groups, discuss and choose one of the following companies below for your major project. Each group will have a different topic. Topics will be confirmed on a first come, first serve basis. Once confirmed, please post the group's response on the selected topic on the discussion board in the Major Project folder. Upon completion of the project each group will: Submit a research paper (done in Microsoft word) on the selected topic (15 - 20 pages long in total). . Make a I5-minute presentation to the class on their research paper supported with a PowerPoint. Choose from one of the following companics for eroup. project assignment: 1. Apple Ine / Samsung 2. Amazon 3. Best Buy 4. Walt Disney 5. MeDonalds/Wendys/Subway 6. Starbucks / Tim Hortons 7. Fed Ex 8. Honda Motor/Toyota Motor 9. Air Canada / American Airlines 10. Carnival Cruise Line 11. Airbab Ine. 12. Costco / Walmart 13. Old Navy / Gap / Foot Locker 14. Canadian Tire / Home Depot/ Lowes 15. Tesla 16. Bath and Body 17. Bell or Rogers 18. Nethix 19. Adidas or Nike 20. Dollarama DUE DATE - SATURDAY, MARCH 18, 2023 - In this week's assignment, firstly complete your research paper by answering following questions about the company that you have chosen. Be sure to include the title page, the table of contents, reference page and then no less than 6 pages to respond to the following: - Discuss how does the company markets its products and services to its customers. - What is the customer sentiment generally on the brand? Look for reviews, ean you pick up any patterns - what are common complaints and compliments about the brand? Is the company responding well? - Do a SWOT analysis chart of the brand (company). (An example of a SWOT analysis is in the folder for you. Must be done in a table format). - End with a conclusion which includes your opinion on the effectiveness of the marketing strategies used, how well / not the company is mecting the expectations of its customers based its value proposition and any recommendations you have for the company

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