Question: Topic: Amazon's Private-Label Push. Please read the following articles below and answer the questions: Articles:(1) Brands Invente New Lines for Only Amazon to Sell. (2)

Topic: Amazon's Private-Label Push. Please read the following articles below and answer the questions: Articles:(1) Brands Invente New Lines for Only Amazon to Sell. (2) Amazon Targets Unprofitable Items, With a Sharper Focus on the Bottom Line.

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Topic: Amazon's Private-Label Push. Please read

Q1) Why is Amazon pushing national-brand manufacturers to develop private-label brands for Amazon? [You are expected to integrate relevant Ch. 12 content into your answer to this question.] Q2) From the national-brand manufacturers' perspective, what are the benefits of becoming a private-label manufacturer for Amazon

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