Topic: Blue Seven

Source: https://myblueseven.com

Re-Introduce the

Blue Seven

Bring up the websiteand RE-introduce theOrganizationyou are studying.Discuss the primary features of the business model: Value Proposition, Customer Segments, and Key Activities. (Add other business model components if you believe they are important to your view of the organization.)

Database Gains (One of the Rothfeder Criteria) and Social Media Use

Explain current RothfederDatabase Gains.

(Does the site do that? Showevidence:gathering user data, using such data on the site or elsewhere, etc.)

Explain currentSocial media use. (An update to Rothfeder)

(Does the site do that? Showevidence, such as user interaction, user generated content, etc. Demonstrate use of media such as Facebook, Twitter, Instagram, Pinterest and so on. Does the site link to external sites that show reviews, such as Zomato, Yelp, etc.? Would it help to do so?

Change the Basis of Competition:

LowerCosts,Increase

Differentiation,

• EnableFocusor
• EnableReachinto the Broader Market

Balance the Power of Suppliers

Raise Customer Switching Costs

Raise Barriers to Entry

Improve Products and Services;or Create new Products and Services

Conclusion

A polite,definite,professionalfinish.