1. Topic: Business models

Resource is unique, if: Only it is available for that organization; Competitors can get the resource but spending much higher costs, The organization uses the existing possibilities:

1. Selling directly from factory.
2. Build up strong partnership with suppliers.
3. First round supplier.
4. Integration in commerce.
5. Becoming a standard.

Which business model is proper for content providing

1. Top down coverage.
2. Blockbuster with growing revenue.
3. Pyramid of products.
4. Specialization.
5. Installed basis.

Which business model is not resource based

1. Multiple usage.
2. Basic innovative product.
3. Coordination.
4. Spin off model of innovation.
5. Full solution in time.

2. Topic: Core competences

Competitive advantage can be established in long run, if

1. the firm is based on unique resources
2. the firm is has no competitors on the market
3. the firm has a good image
4. the firm has a profit
5. the firm is a good workplace

It is not possible to copy the competitive advantage of a firm,

1. when it has a resource hard to copy or the resource is scared
2. when the firm has a good customer care
3. when the firm has a staff with high salary
4. when the firm has a good owner
5. when the firm uses new information technology

Any resource is unique, if:

1. only it is available for that organization and it is used
2. if it is available for all competitors
3. substituting it would not cause high costs
4. it has a high price
5. it is related to human resources

What is NOT proper for accumulated personal relations forming a network:

1. the trust can grow within this network
2. there are information flows on this personal network
3. there can be mutual favors flows on this personal network
4. the personal network should be cared in long run
5. there should be flow of money for products and services in this network

Strategic alliance means

1. a coordination among firms in the same industry or in connected industries
2. strong competition among market players
3. discussion in standardization
4. watching the competitors continuously
5. not to disturb any business interest