Topic:

- Conducting industry analysis using Michel porter five forces Model:

- Conducting internal Analysis using Internal resource based view .

- Identification and discussion of business level strategy and corporate level strategy

Guidelines:

Select a case company from list of firms provided

List of Case companies: 1. Ethiopian Airlines 2. Heineken Breweries 3. Commercial Bank of Ethiopia 4. BGI Ethiopia 5. Awash Bank 6. Coca- cola 7. Pepsi- cola

The paper should include:

1. Cover Page (your name, paper title, etc.)

2. Abstract

3. Table of Contents

4. Background/ Introduction

5. Discussion

6. Conclusions/summary

References (at least 4 references.):

Reference format (APA style):

Book:

Journal:

Internal Documents/ reports, etc.

Requirement/page limits: the content is more important than page no

Words limit: not greater than 4000 words and typed document