Topic: How Customer Service will Help One Shopping Center stand out against the competition Overview: Halifax Shopping Centre is one of the premier shopping destinations in Eastern Canada. Faced with new and aggressive competition, they created a team to come up with an effective, competitive marketing strategy. They knew that their vast selection of quality retailers was what defined their shopping centre, but what defined their customers' experience was the customer service the retailers provided. They determined that the ability of their retailers to deliver superior customer service would be the key driver which would give them the competitive edge. You were assigned with your team to come up with a strategy and a plan on how to make Halifax Shopping centre stand out against competition. From what you learned in the past 9 chapters, implement a customer-centric strategic plan that will give the shopping centre the competitive advantage.

Topic: How Customer Service will Help One Shopping Center stand out against the competition Overview: Halifax Shopping Centre is one of the premier shopping destinations in Eastern Canada. Faced with new and aggressive competition, they created a team to come up with an effective, competitive marketing strategy. They knew that their vast selection of quality retailers was what defined their shopping centre, but what defined their customers' experience was the customer service the retailers provided. They determined that the ability of their retailers to deliver superior customer service would be the key driver which would give them the competitive edge. You were assigned with your team to come up with a strategy and a plan on how to make Halifax Shopping centre stand out against competition. From what you learned in the past 9 chapters, implement a customer-centric strategic plan that will give the shopping centre the competitive advantage