Topic: IDENTIFYING MARKET SEGMENTS AND TARGETS 1. Provide three examples of those products or services in which: segmentation criteria are not necessary and three examples of where segmentation criteria are an absolute necessity. Note: When accomplishing Your task please consider that effective segmentation criteria are necessary for target market identification. Market segments must be measurable, substantial, accessible, differentiable, and actionable. However, not all segmentation schemes are usefulfor example, Table Salt Buyers. Please, also note that certain basic human physical needs (food, clothing, and shelter, for example) can be best met through mass marketing. Mass marketing allows the firm to foster the lowest price through economies of production, distribution, and marketing. Additionally, people like to have some degree of un-complications in their daily life that is best served through mass produced products. Asking the consumer to make too many choices, can backfire on marketers as it can overly complicate and stress consumers --for example, the design of a new home can be both a rewarding and stressful experience; the intended owner is asked to make literally hundreds of decisions about size, floor plans, colors, and options throughout the process. Not complicating a consumer's life, through mass production and mass marketing of products can create a viable marketing niche for companies. 2. The upcoming demographic changes for the UK population calls for Indians to be the largest demographic segment in the UK by 2050. Assuming that this is true, how will this demographic shift change the segmentation in: a) the grocery industry, b) the fast-food industry, and c) the casual dinning industry. Your answers should include key demographic and lifestyle facts and figures about these markets and their consumers