Topic: Issue Analysis Brief The purpose of this assignment is to allow students to develop critical thinking and the ability to analyze issues in the area of business marketing research. The assignment should be viewed as a brief that you are preparing for a CEO or Board of Directors to familiarize them with the issue. Each student is to select a marketing research issue for analysis. The issue of their choice must be current. This essay is worth 20% of the final grade. Examples of such issues are:

1. How can organizations leverage marketing research to generate the information they truly need? 2. What type of information is the most appropriate to gather? 3. What are the most effective research tools to be used? 4. How can organizations avoid common pitfalls with their research endeavours? Avoid narrowly focused topics directly related to functional areas such as marketing, finance, human resource management, and production.

Introduction (Short introduction about the four questions-less than 150 250 words) Results and Discussion Section One: Question 1 Section Two: Question 2 Section Three: Question 3 Section Four: Question 4 Conclusion (Short conclusion that summarizes your main findings less than 150- 250 words) References Appendices (If any)

The length of the paper would be 4-5 pages

Please don't use Chat gpt etc.